Hej, I’m Janin.
Thanks for stopping by.

I'm an International Account Director & Marketing Director – drawn to projects where ambition meets complexity. Keeping momentum alive and driving quality. Whether it's a 360 campaign or a single piece of craft – I care about the work being done right.

Intention over impulse. Creative clarity over chaos. Execution without drama.

About me.

I've spent over a decade leading accounts and marketing projects across a wide range of clients, categories and complexities — always committed to getting the most out of a project.

My career has been shaped by variety. Over the years, I've found myself increasingly drawn to projects with a certain edge — where the standard is high and there's a shared drive to make something great. Along the way, some of that work picked up recognition at ADC, D&AD and the Effie Awards.

Experience

My foundation was built at Scholz & Friends in Berlin — managing accounts across national and international clients, leading account teams and navigating cross-functional collaboration between strategy, creative and execution. Since going freelance, I've worked across consumer electronics, sports partnerships, FMCG and esports — for clients like Samsung, FitX, Aldi, ESL and the Esports World Cup — often in that space where brand leadership and execution need to align.

Skills

Account Direction & Client Lead • Marketing Direction • Brand Leadership & Management • Cross-functional Leadership & Team Lead • Business Development & Pitches • Senior Project Management • Integrated Campaign Development & Execution (B2B & B2C) • Budget Planning & Financial Controlling • Production Management • Craft-driven Projects • Social & Content Projects • Brand Strategy Projects • Brand Design Projects

Brands

Esports World Cup • ESL • IWC Schaffhausen • Samsung • Mercedes-Benz • FAZ • FitX • McDonald's • Aldi Süd & Nord • Diageo - Baileys, Bulleit, Tanqueray • Doctolib • Weber Grills • Dell • Humboldt Forum • Weingut Markus Molitor • car2go • innogy • Deutsche Bahn • Deutsche Bank • BCG • Das Deutsche Handwerk

Agencies & Clients

Scholz & Friends • antoni_99 • Leo Burnett • FitX Deutschland • ESL FaceIt Group

Work With Me.

  • "Janin is a rare combination of strategic brand advisor and hands-on manager. She absolutely reliably delivers projects end to end by professionally managing and orchestrating even complex stakeholder set-ups and timelines, staying focused and solution-oriented even in highly demanding peak phases. At the same time, she brings strong strategic input because she genuinely understands brands and communication, shaped by her agency background and the diverse portfolio of brands she managed. Based on our long-standing collaboration, I can highly recommend Janin for Director roles in national and international brand management, and I would work with her again anytime."

    —Daniel Ackermann, Vice President Brand & MarComms

  • “Janin made a very complex project finally feel manageable. I really valued how she brought structure to a project with international stakeholders, different working cultures, and a network of subcontractors. She has a rare ability to connect creative campaign thinking with practical project and business reality, and she kept a close eye on cost tracking throughout. Working with Janin made things feel calmer — and run a lot more smoothly."

    —Kai Kienzle, VP Fan Marketing @ESL FaceIT Group

  • “Janin worked with us as an Account Director for an international consumer electronics manufacturer. Her diligent, proactive and positive approach made her an extremely valuable and pleasant addition to the team. We look forward to working with her again.”

    —Martin Schürger, Senior Client Partner @Leo Burnett